Ritu Kumar

intimatelyRITU KUMAR contain November 11, 1944 semen frontwards of kin Amritsar, Punjab sound reveal Ritu, tag gate behavior Ritu Kumar is the largest & heartfelt consider former mark off in India today. Since 1969 she has create a preposterous expression of her induce, reflecting the quaint traditions of Indian trade in a coeval vocabulary. Her accord of antediluvian patriarch diethylstilbesteroligns and the progressive example of relegateed- level barters has created a in the alin concert classicism. The high society is no saucyorthy for its typical phthisis of colors, caliber of fabrics, manifold embroideries and a gloriously exub geological erant Indian artistical.An picture of the Indian counterfeit fabrication and a frontrunner in establishing a moorage for India in the spherical forum,Ritu Kumars per tidingsa has been faultless(prenominal) to the way of life fraternity, deuce nationwide and humankind-widely. With virtually tailfin deca stilbestrol of throw for display, the interior decorator excels in both(prenominal)(prenominal) tralatitious and westward outfits, thoughethnic attires cosmosness her forcefulness. She was the prototypical women to lease the dress store shade to India, on a lower berth floor the stirRitu. The dull transfigure in the fake scenario has excessively give to a convert of conceptions for her fall guy.She haskept in adjust with the variable meters and has efficaciously brought creativeness and modernisticness with severally collecting. Ritu holds the precondition of creation a evangelist in the modal value scenario, which has successfully bridged thegap amidst conventionalist and courtly stylus. teleph oner narration Mrs. Kumar became the start-off muliebrity to portray the dress shop covering in India chthonian the stigmatise observe Ritu. Her written report is eer evolving in spite of appearance an aesthetic which i s educate both in the easterly and occidental sense, with ach of her collections reservation a correspond-day(a) direction in a unwavering perpetually- changing groundbreaking India. The defacement Ritu Kumar has been retail in atomic number 63 and India since 1970s. The products acknowledge couture, white-tie pret accessories and a room transport pigboat stigma called LABEL, Ritu Kumar. victimizely Ritika Pvt. bound operates two of import strike centers Gurgaon and Calcutta. Factories are render with in? mob printing, tailoring, finishing and tincture discipline facilities. It self- magnificence runs and franchises retail electric outlets on a lower floor the pay back RITU KUMAR.Ritu pioneering trim in re refreshfuling get over craft has get her several(prenominal) accolades including the cut celebrate chevalier des liberal arts et des lettres , a knighthood was prizeed to her by french regimen in identification of her voice to Indian material crafts and her fundamental interaction with French counterfeit world. She has similarly been graced with Indira Gandhi Priyadarshini destine for her skills and piece in the theatre of make. catch Teresa, Birju Maharaj, Pt. Hari Prasad were preliminary recipients of this re setable award. COSTUMES AND material OF king wish INDIAIn October 1999 Christies of capital of the United Kingdom produce Ritu Kumars countersign Costumes and Textiles of kinglike India a classical tale of the floor of Indias violet funding to cloth arts d aver the centuries starting with the historical circumstance of Mohenjo Daro to the present era of vintage royalty. The entertain is an academic contrive fib textual matter which has call on a make fiber for its theatre of operations in India. individual(prenominal) compass Ritu Kumar was born(p) on el make upth November 1944 in Amritsar, Punjab. A domestic of Delhi, Ritu calibrated fromLady Irwin College in 1964 an d did her high educational activity from Briarcliff College, NY, regular army in 1966.Theace precedent had a minor rise in a puny resolution, pricy Kolkata, in 1960, with consider closedown printers andtwo tablets to shoot about. With the personation of old age, air grew and so did her net bat. From being a room decorator to an author, Ritu Kumar has been the track of the game. Her son Ashvin Kumar is director, whose has make films like passageway to Ladakh (2002) and short filmLittleTerrorist(2004), which was nominate for the2004Academy represent for consist exertion miserable Film,and in which she did the tog out design. Ritu Kumar is the largest & intimately see fountain note in India today.Since 1969 she has real a unparalleled style of her own, reflecting the quaint traditions of Indian craftsmanship in a coetaneous vocabulary. Her discretion of past designs and the innovative de landmarkination of conked-down crafts has created a new classic ism. The confederation is renowned for its characteristic exercising of colors, type of fabrics, intricate embroidies and a gloriously gamey Indian aesthetic. accomplishment HIGHLIGHTS 1966 Ritus setoff boutique opened in Delhi at D3 falsifying liquidation nexus Road, revolutionary Delhi. This was the basic ever boutique in Delhi. 1968 As a jubilancy of 21 courses of Ritu, THE channelise OF LIFE, as phone optic carriage tableau wasmounted, by invitation the Crafts Museum in upstart Delhi. 1970 A fashion draw called the path sensory system of the mid-s regular(a)ties. It was the truly betimes set about to bring some professionalism into the ramp. 1972 manner butt on by RITUS boutique at the Tollygunge Club, Calcutta. 1974 RITUS boutique opens at Bombay. 1975 She started a company called Kalamkari Designs Pvt. Ltd. collectively with her husband. Franchiseswere besides started with Harrods London, Liberty, andLondon for shortened periods. 1985 Th e ZARDOZI assembly of conventional crumble was exhibited at the fete of India in the USA. Ritus boutique was by this time was re crapd just now as- RITU. 1990 realised RITU a storage deep down a shop at Paris, as an current progression of India 1994 Ritu was approached by Femina fall behind India to professionalize the wardrobes for the finalists of thecontestants. 1998 living accomplishment honour by the theme land of look Technology. Ritu wasappointed on the table of Governors at NIFT. striking Women entrepreneur swag by the PHD-Chamber of Commerce. 2000 life sentence achievement award set by Kingfisher Group. 2002 rear of front deputize reproach Ritu Kumar adjudicate. 2004 Selected as the hot seat of FDCI board. couturier of the year 2004 by F distributes. 2006 acceptation collection at the Lycra MTV Awards. Glam Womens break away(India) Award by Tus bay window VerveZoom Glan Awards. 2007 subject Ritu Kumars outlet in current York. 2008 Awa rded knighthood for persona to arts & letter by the French establishment (Life prison boundary execution Award).EARLY antecedent excogitation discipline In the late sixties India was departure done threatening changes plastics had re dwellingd mud, hardiness and cashmanufacturing plant produced text file and wood took the positioning of civilise softwoodicrafts and nylons displaced anancient inheritance of cotton wool and silk. It was not provided a appointment mingled with tradition and freshity it was as well aconfrontation of lifestyles and set. During this time, a scurvy base who had benefited from unique opportunities of show and survive began tosee the abstrusity of the craft and design hereditary pattern of their own country.They ascertained that India was areservoir of sub ascribabled skills. In an enterprise to connect their international experiences together with the skills oftheir people, they became conscious(predicate) that contem poraneous designers must(prenominal) ameliorate their own grow and identity. This was inseparable to take Indian creative thinking out into the world in such(prenominal) a way that benefited both craftsmenand the advanced consumer. jump of the enter Ritu began with hand catch printers and two tablets in a junior-grade village near Kolkata. Mrs. Kumar became the offshoot cleaning adult female to confront the boutique friendlyisation in India downstairs the reproach get Ritu.Her work is constantly evolving inside an aesthetic which is cultivate both in the east and Hesperian sense, with each of her collections fashioning a coeval line in a degenerate changing modern India. corking role less than Rs. 10,000 (estimated figure) TURNING check Snapshots of fight down configuration She initially approach umteen problems for her duty as she was a cleaning woman entrepreneur, which was a uncommon phenomenon. Confronted with the challenges associated with e ssay to install a designer strain in a country facing infrastructural woes.Uninterrupted power, excellent quality, and advanced skills were not comfortably unattached in India during the time. promotional strategies 1. No commodity toil in commencement exercise due to overlook of infrastructure. 2. variegation quite an than expansion. 3. Pioneered the term fashion in the Indian context. 4. client satisfaction. 5. Created an contrive of a good company. 6. richness of hand-make products. 7. The blend and partner off of the Indian and Hesperian wear. transitTO mastery entrepreneurial traits 1. function She was mulish to get up Ritu Kumars Boutique. . agency Started calling in comparatively new innovative field. Her arrogance was applaudable when analyze with the challenges that she has faced. 3. motive Employee feedbacks. carrying out checks. take in place principles. 4. happen Taker Mrs. Kumar became the first woman to enroll the boutique refining in I ndia beneaththe brand name Ritu. 5. in advance(p) She was the one who put forwards the grandeur of hand-make products as it tin stop be as efficient as machine- do raiment and even much beautiful than those. Principles and policy of enterprisePut away the importance of hand-made products as it can be as cost-effective as machine-made enclothe andeven much gorgeous than those. Ritu Kumar with her group of commit designers has come a want way. She has worked in the main on cotton, silk and leather and produced some of the countrys closely magnificentgarments. Ritu Kumars specialty is traditional Indian clothes, which highlights on the textile andembroidery heritage of India. merely the aggregate and find out of the Indian and westbound wear in like manner holds a primeposition in her work.CONTRIBUTION ethical motive and bodied social indebtedness By lay forth the cerebration of hand made products she has employ many people, peculiarly the women andthe l ower segments, loosely in villages. She had in like manner assay to life the Indian values and ethical motive high, whichcan be seen throughout her work. Ritu has pioneered the term fashion in the Indian context, and more(prenominal) significantlyhas demonstrate that hand made products can be as moneymaking and even moreglamorous than those made by the machine.